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There is a good reason that envelope printing does not get a great deal of thought.  With e-mail and voicemail replacing most printed correspondence, envelopes are not as important as they were a decade or two ago.  But, like it or not, we still have to send written correspondence to customers, employees, and others.  With the cost for envelope printing dropping dramatically in recent years, it’s worth taking a little bit of time to think through the following tips for sending your envelope printing project to the presses.

Use color
Full color envelope printing is important for engaging your customers and making your logo and other branding information stand out.  The cost for full color is very reasonable with the advent of digital printing.

Include your logo
Make sure to include your logo on the front of your envelope printing.  This helps your customer or employee quickly recognize who sent the letter.  With as much junk mail as we all receive, it is important to help people identify important mail.  The best way to do that is to include your logo on the front.

Return address
Don’t forget the return address.  It’s worth taking the time to make sure that the return address you include is up-to-date and accurate for any returned mail you want to receive.  Some businesses only put their P.O. Box address and find out later that the post office has had to discard mail because of an overflow.

Order bulk
The easiest way to make envelope printing affordable is to order bulk.  Doubling your order will likely only see a 10-20% increase in cost.  The more you order, the better deal you can get.  If you need more than 3000 envelopes – which is reasonable for even medium-sized companies – your costs should be around 10¢ per envelope.