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With hundreds of thousands of USB Memory sticks being purchased every year by Companies in all different business sectors its interesting to consider which type of memory stick most of them buy and why.

Branded and Promotional USB Memory Sticks come in all different shapes and sizes, some small, some large, some with caps, some that retract and some with a “twisting” cover. Most accommodate lanyards or key rings, some are manufactured from plastic, and some from metal and increasingly some are made from recycled materials like wood or bamboo.

Its also possible to have a bespoke branded USB Memory stick that is say made in the shape of one of your companies products, e.g. a wine bottle, a car, pretty much anything you can think of.

But, despite this the most popular promotional USB memory sticks used by companies, organisations, schools and universities to promote their brand, to use as “giveaways” to hand out to their staff or students remains the USB “Twister” model (also referred to as the Swivel model).

Like most great designs it’s the simplicity that makes this particular memory stick a winner. It carries the printed brand well, its relatively small, it works with a lanyard and/or key ring but most importantly there is no cap to lose!  It seems that these simple elements and the ability to offer companies a different colour body shell (optionally pantone matched to a companies brand) make it a real favourite.

The launch of the “retractable” USB Memory stick looked as though it might threaten the crown of the “twister” but this has not proven to be the case and its dominance prevails.

So, if you’re considering USB Memory sticks as a promotional item and you want to know what’s working for most companies then, based on what’s happening in the market, it’s the Twister!